Materials
In addition to a number of reports on different topics, BATA also regularly designs and prints posters and stickers. The materials are meant to raise public awareness of the problems caused by tobacco use, and to encourage them both to avoid tobacco themselves, and to support tobacco control measures. The posters and stickers are widely displayed throughout the country, in offices, restaurants, shops, and elsewhere.
Posters
Here are some posters that BATA members have created to raise awareness of the harm caused by tobacco and to fight against the tobacco companies.
This poster is a take on a WHO World No Tobacco Day poster, where one cowboy says to another, "Bob, I've got cancer." In order to avoid confusion with Marlboro ads and to give it a Bangladesh look, we changed it to rickshaws, with the slogan, "Karim, I've got cancer from smoking". |
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In protest of BAT's Voyage of Discovery, a yacht used to promote the John Players Gold Leaf brand of cigarette, BATA printed this poster, with the slogan, "May the ship sink that in the name of discovery is bringing death from country to country." |
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The slogan on this no-smoking sticker is "We want clean air, not cigarette smoke." |
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This poster, based on an original created by the Action for Smoking and Health (ASH) Thailand, warns of the effects of second-hand smoking on children, contains a list of diseases caused by second-hand smoking, and has
the slogan "We want clean air, not cigarette smoke." |
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Stickers
In May 2002, thanks to funding from CIDA, BATA printed 1.7 lakh (170,000) stickers for its members and affiliated organizations throughout Bangladesh. Themes included children's rights, tobacco and poverty, and the health effects of tobacco use. Altogether, 50 organizations received stickers in their and BATA's name.
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"Smoking reduces men's sexual power. Be aware-save yourself." |
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"Smokers are 10 times more likely than non-smokers to get lung cancer. 9 of 10 lung cancer patients is a smoker." |
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"Smokers are twice as likely as non-smokers to die of tuberculosis." |
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"Use your bidi and cigarette money to buy something important instead." |
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"Tobacco is very addictive. Once you start, you become a prisoner. Be aware, avoid drugs." |
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"Instead of buying bidis and cigarettes, buy milk, eggs, and bananas for your children." |
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"Tobacco company's profit = our death." |
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"To reduce your risk of heart disease stroke and cancer, avoid tobacco." |
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"Passive smoking reduces women's fertility, harms fetuses, and causes lung and breast cancer ." |
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"Passive smoking causes pneumonia, ear problems, frequent illness, asthma and other diseases in children." |
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